Taking Advantage of a Blizzard or Holiday

Want a good tip that can last all year long? Be on the lookout for opportunistic times to market your business. They’re all around us. Sometimes they are as simple as a holiday (even an artificial one like Valentine’s day) or they can present themselves as a a nasty snowstorm or other natural disaster.

To see how a couple of businesses have done just this, look no further than these blog posts:

A salon in the Philadelphia area offered discounts to fill appointments on snowy days in late January. Read about it in this post on the MarketingSherpa blog.

And my new favorite company, MOO.com did a great job of marketing “Love Cheques” for Valentines day. They motivated me to buy some and they were a big hit with my valentine. You can customize these cheques in any way you would like and MOO will print them to your specification. MOO caught my attention with this offer in a newsletter they sent me and they also talk about them in this recent blog post.

So put on your thinking cap and get creative. Those opportunities are all around us.

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