Hybrid Marketing and Fostering “Super Fans”

I love to find a smallish business doing a kick-butt job at marketing. And indeed I did find one (actually several) while at SXSW in Austin. I found Heyday Footwear who does a spectacular job of blending online marketing, social media, event marketing and good old fashioned face-to-face meetings to develop their following. At the end of the day, what do they have? A strong following of brand ambassadors they refer to as “Super Fans” who help passionately spread the word about the cool footwear from Heyday.

This article from MOO sums it up nicely.

How about you? Know any cool businesses using a full array of marketing approaches to build their brand? If so, let us know.

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