Now that I’m helping build a new business from the ground up I’ve got my entrepreneurial spirit back on over-charge. So when my friend Carlin tweeted this recent article in Inc.com it caught my attention.
It talks a lot about how entrepreneurs think differently, act differently, plan differently than people who excel is large corporate environments. It’s not necessarily saying one is better than the other. Just that the approaches are quite different.
Having lived successfully in both worlds, I agree. I love the quote of one entrepreneur in the article in particular. He/she said “I always live by the motto of ‘Ready, fire, aim.’ I think if you spend too much time doing ‘Ready, aim, aim, aim,’ you’re never going to see all the good things that would happen if you actually started doing it.”
And permeating the whole article is a theme I swear by. Keep in constant touch with your customers. Whether you do it via fancy research projects (as you are aiming and re-aiming) or rather ad hoc, keep you hand on the pulse of real, live paying customers. You’ll be glad you did.
No Random Acts: A Marketing Blog 